KATERINA VOULGARIS

203 807 1347 • katie.voulgaris@gmail.com • linkedin.com/in/katerinavoulgaris

EDUCATION

Furman University   Greenville, SC

Graduation Date: May 8th, 2021

Bachelor of Arts in Business Administration, focus in Marketing

Presentations: Strategic Business Assessment of Whirlpool Corporation; Greenville Community Engagement project for Fast-Casual Restaurant Development; Oak Market Brand Design



Consortium Institute of Management and Business Analysis (CIMBA)                                                                                        Treviso, Italy

Study Abroad Program focusing in International Business

Certifications: Kepner-Tregoe Problem Solving and Decision making Certification, Beginner Google Analytics



RELEVANT EXPERIENCE

TriNetX January 2022- August 2024

 Marketing Coordinator

  • Produced monthly, quarterly, and event-based emails targeting our customers and prospective customers through SF Account Engagement to an audience of 25K+.

  • Planned and wrote content for organic and paid social media posts on LinkedIn and X via Hootsuite to grow brand awareness, drive website traffic and generate leads, resulting in 100% YoY growth in LinkedIn following and 18% YoY growth in Impressions.

  • Launched and produced content for an employee advocacy program to promote thought-leadership among employees and grow the company brand through Hootsuite’s Amplify, resulting in an 80% adoption rate over the first 9 months of the program.

  • Created new pages and update the company website via WordPress using SEO best practices.

  • Conducted analysis for marketing campaigns across social, web and email channels using Hootsuite and Google Analytics 4.

  • Coordinated with Sales and Business Development teams for event strategy, lead qualification and RFP’s.

  • Hosted and project managed Zoom webinars on various subjects regarding real-world evidence and our products for an audience of 300+.

  • Developed and executed integrated customer engagement strategy for life sciences industry conferences and customer events, including promotions via email, social and post-show nurture campaigns.

Turmeric Innovations August 2021-December 2021

 Marketing Intern

  • Manages relationships with local businesses in addition to editing sales materials and presentations to provide product information for potential clients.

  • Planned and created social media campaigns for Instagram to increase brand awareness and acquire customers.

  • Conducted biweekly and monthly analysis of the performance of our paid and organic social media posts to optimize strategy and ensure that goals are being met.

 FIGS  May 2021

Marketing Intern

  •  Created Twitter reach campaign to promote the brand prior to Robinhood IPO

  •  Researched target audience of analysts and potential investors to best reach them.

Guyana Economic Development Trust May-August 2020

Marketing Intern

  •   Developed and created social media content on Twitter and Instagram in addition to responding to comments and messages through marketing plans and scheduling content, resulting in increasing followers and engagement by 20%

  • Coordinated a webinar and a virtual conference in addition to designing event information page and Flipcause fundraising page 

  • Executed an email campaigns distributed to 1K+ subscribers using Mailchimp.

Furman Paladins Marketing August-Dec 2019

Marketing Intern

  • Spearheaded marketing plan for women’s volleyball, successfully increasing game attendance by approximately 10%

  • Created social media content for men’s soccer/football teams in addition to assisting with varsity sports promotion

  • Directed the collaboration of three events and partnerships with another campus student organization

Remy Creations  June- August 2019

Summer Sales Associate 

  •  Managed sales independently and performed merchandising and visual display set up to increase customer traffic



LEADERSHIP EXPERIENCE

The Paladin Newspaper                                                                                                           August 2020- May 2021

Writer                                                                                                                               

  •   Authored bi-weekly athletics and news articles distributed to an audience of 3K+, publishing 5+ articles online 

American Cancer Society - Relay for Life Planning Committee                         August 2018-May 2019

Media Advertising Director                                                                                                       

  • Developed Instagram content, resulting in increasing followers by 400, sign ups, fundraising and attendance at events

Skills

  • Adobe Creative Suite including Adobe Illustrator, Photoshop, and InDesign

  • Google Analytics

  • Canva

  • Google Suite  

  • MailChimp

  • Salesforce Account Engagement/Pardot

  • Hootsuite

  • LinkedIn Advertising

  • Jira